Some interesting thoughts via Mashable about IAP (In-App Purchases) – it’s worth clicking through some of the other articles mentioned in the article to get a bigger picture of the variety of opinions that exist around the state of in-app purchases and getting an app to be profitable, or at the least make enough to cover the sustaining costs.
In many ways some of the articles that are reporting the “demise” of premium apps will set some developers in motion to create something akin to a self-fulfilling prophecy in certain market segments. That’s a shame as I believe paid apps still have a very strong place in the market at large.
The most important thing for app developers and businesses to do is to consider heavily the what, the why, and the how of their particular app and how to best engage their customers in the creation of increased value. You can bet I’m looking into this heavily for Pressgram since my burgeoning data costs via AWS is making me slightly nervous.
The reality is that some apps will not be able to sustain themselves enough to make the app and business be able to float. That’s a scary idea, to be sure. I believe that we can make it but I’m going to need the support of the community big-time to make it happen. Most apps are able to “float” via some venture capital and although I’m looking into that I’m not so sure if that’s the route I necessarily want to take anymore.
Why? I want to stay independent as long as I possibly can (if not forever). I believe that I can build a better app, community, and ecosystem without the external pressures that can come with VC. I’m not closing any doors yet but these are some of the honest thoughts that are swirling around my head.
But most-certainly you can expect some IAP in the future, most likely version 2.0. I’m pretty excited about it, to be honest, and I hope you are too.